Terms of Service

Folio is a marketplace that connects brands with user-generated content creators. Folio is not a party to the creative agreement itself — we provide the booking, escrow payment and delivery infrastructure, and we take a platform fee on each booking.

You must be 18 or over and provide accurate information. You are responsible for activity under your account and for keeping your credentials secure. You may hold both a brand and a creator account under the same email.

Brands pay the package price plus the platform fee (and any optional express fee) at checkout. Funds are held in escrow and released to the creator when the brand approves the delivered content. Creators must deliver within the stated turnaround, measured from confirmed receipt of the product where one is shipped.

Brands may request revisions in line with the booked package before approving. Where a creator delivers late, Folio may refund an express fee, apply a strike to the creator's account, or cancel and refund the order.

Under the Copyright, Designs and Patents Act 1988, the creator is the first owner of copyright in the content they produce. Paying for a booking does not transfer that copyright. Creators retain ownership of their work unless they expressly agree otherwise in writing.

Every package on Folio states its usage rights: the permitted scope (organic use only, organic plus paid ads, or full buyout), the duration of those rights (6 months, 12 months or perpetual), whether raw unedited footage is included, and whether the licence is exclusive to the booking brand. Placing and accepting a booking constitutes a binding agreement between the brand and the creator on exactly those terms as displayed on the package at the time of booking. The terms are recorded on the order and remain visible to both parties.

Folio is not a party to this licence. It exists directly between the brand and the creator. Folio's role is limited to facilitating the transaction — surfacing the terms, processing escrow payment and handling delivery — and Folio holds no rights in the content itself.

If a brand needs rights beyond those stated on a package — for example paid ads on an organic-only package, a longer duration, exclusivity, or raw footage — it must agree this directly with the creator through Folio messaging before booking, and the creator should reflect it in the package they book. Use outside the agreed scope or after the agreed period ends is an infringement of the creator's copyright.

Creators confirm they own or have cleared all rights in the content they deliver, including any music, footage and third-party appearances. Creators may use delivered work in their own portfolio unless the package was booked as exclusive or the brand agreed exclusivity in the brief.

No unlawful, misleading, hateful, sexually explicit or infringing content; no attempts to take bookings or payments off-platform to avoid fees; no scraping, reverse engineering or interference with the service.

We may suspend or close accounts that breach these terms, repeatedly deliver late, or present a fraud or safety risk. Funds properly owed are still settled.

Folio is provided "as is". To the extent permitted by law our total liability for any claim is limited to the fees paid on the order in question. Nothing here excludes liability that cannot lawfully be excluded.

These terms are governed by the laws of England and Wales, with the courts of England and Wales having exclusive jurisdiction. Questions: hello@joinfolio.app.